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October is one of my favorite months, mostly because I love Halloween. I love decorating with the macabre. I love creating new costumes each year. And I love the silly promotions you can squeeze out of this holiday!

And this October seems to be on steroids. There are real fears out there in the world with terrorism and the financial market taking a nose dive. People all across the world are afraid.

And you know what? I bet you have a product or service that could help alleviate that fear. Are you marketing it?

Are you using your target market’s fears in your marketing copy? Are you showing them that you have a solution that can get rid of what they are afraid of? If not, you should be. And October is the perfect time to do this.

Why?
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Why are informational products created?

That’s not a trick question. They are created to impart, share, pass on information.

But good information products do this quickly and easily for the product’s intended audience. So how do you create a good information product? What elements or qualities must your information product have to be considered of high quality?
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Will your information product be a success?

That’s really the question you want answered before you start, isn’t it? There are several things you can do to make sure that the information product you will create is a success.

1. Decide what success for this product means to you.
How will you define success for this product? Will it make your X dollars? Will it generate X leads? Will it gain X visibility? What benefit are you looking for as a result of this product’s creation. If you are not clear on this before you start, how will you measure your success? For example, if you think making X dollars is you success factor, but you end up measuring leads generated … you may think your product was a failure. But you won’t know!
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Some might advocate jumping into info-product creation, while others recommend planning everything out before you get started. While either method can work, I like taking the middle road. Here are some tips you can use to create info-products without quickly creating junk or smothering your product with over-preparation.

Tip #1
Consider first, your long-term strategy. How will this info-product help you build your business? How will it fit within your marketing funnel? What role will it play? This will help you decide what form it should take and how comprehensive it should be.

Tip #2
Once you’ve determine the format for your info-product, create a clear production timeline — and do your best not break from it. This will allow you to have a rough idea of when you will complete the product. This, in turn, helps you plan for promotions — you’ll know when you can begin creating a buzz for your new product before you even begin to sell it.

Tip #3
Use as universal a format as you can for your product. For example, if you are creating an e-book, publish it in PDF format. Some ebooks are in executable files, but these are not only notorious for being bugged, not opening, or even crashing computers, but will not be accessible to those on Mac computers.

Tip #4
Once you are ready to sell your product, use a professional sales-page. If you cannot do this on your own, you should want to consider hiring someone to do the job for you. Simply having a clean, professional sale-spage with good copy can do wonders for your credibility.

Tip#5
Find joint venture partners to help you launch your product. If you can find someone who will send your promotion out to his or her list completely free of charge, then you can actually avoid paying for advertisement altogether. But be sure to make this a win-win situation — meaning your JV partner gets something out of sending off the promotion.

You want your information product to be successful, right? Of course you do! Then, before you do anything else, get clear on what you want the end result of your product to be.

When you really get down to it, the purpose of all informational products is to make the purchasers of the product:

• feel better,
• look better,
• make more money,
• have more fun,
• learn something they want to know or
• solve a problem.

In other words, the object of every informational product is to help those who purchase it in some way that is important to them. Continue Reading →